Our story

Golf has a dress code. Ours is gold

Clubs nobody mistakes for anyone else's.

Luck favors the bold

Golf's the best game there is, and it should feel that way whether it's your first round or your five hundredth. Somewhere along the way it got stiff and way too expensive. We're here to loosen it up.

That starts with clubs that forgive the swings you're still working on, cost what they should, and look like nothing else in the bag.

Nobody here cares about your handicap or whether your polo's tucked in. Show up, swing hard, talk a little trash.

And when the chip drops and somebody asks what you're hitting, tell them it's your lucky wedge. Whether it was luck is your business.

It's better to be lucky.

Why we exist

Great clubs got too expensive. We took it personally

The big names sponsor a tour pro and add it to your price. We skipped that part, so you get the same materials and none of the markup.

See the clubs

What we do

Same steel as the big names. Different math

Every club gets sixty days to make up your mind, and if it doesn't earn its spot in the bag, send it back.

See the breakdown

Our story

We built the clubs we wanted

In 2018 we made one gold wedge, built right and priced honestly. It hit.

Start with the wedge

The gold question

Gold, on purpose.

You only get so many Saturdays, and none of them should be spent blending in.

2018 to now

How a gold wedge turned into all this

It started with one gold wedge and escalated from there.

2018
The gold wedge
One wedge, in gold. Lucky starts here.
2019
The Blade putter
Fully milled, and quiet off the face. Turns out people wanted more than a wedge.
2020
Wedges, version two
The original, refined and re-released. The gold wedge wasn't a fluke.
2023
The Mallet putter
Bigger head, fewer excuses on the greens.
2024
The hybrid
Titanium with a flex-channel face, for the gap your long irons never covered.
July 2025
Somebody hit the gas
Lucky changed hands. Nothing happened to the clubs or the prices. Everything happened to the calendar.
May 2026
The polos drop
The clubs got a wardrobe. Same rule: look good, priced fair.
July 2026
Hats land
Ten ways to keep the sun off while you take someone's money.
July 2026
The Patriot putter
A limited run for America's 250th. Gone when it's gone.
2026
Nine of us now
Nine people where there used to be a lot fewer. That's what shipping this much at once actually takes.
Sept 2026
First accessories drop Coming
Towels, divot tools, new headcovers. The little stuff, done right.
Late 2026
KBS shafts Coming
A name shaft across the line, for everyone who has opinions about shafts.
Late 2026
Irons and drivers Coming
The big sticks arrive. Years of asking, answered.
2027
Just getting started Coming
Partnerships, and a few drops we're not allowed to describe yet.